Investor Relations


Sri Trang Group Unveils 'One Sri Trang' Concept, Transforming into a Modern Organization with AI Technology Integration

BackJun 24, 2024

Sri Trang Group recently held a strategic direction briefing and policy announcement for its employees, introducing the concept of “One Sri Trang: One Direction, One Culture, One Company” to unify the organization. The group is set to transform into a modern, sustainable enterprise by integrating AI technology across all operations to align with the digital era. Emphasis is also placed on enhancing employee capabilities through upskilling and reskilling to keep pace with technological advancements.

Mr. Veerasith Sincharoenkul, CEO and Executive Director of Sri Trang Agro-Industry Public Company Limited (STA), the world's largest fully integrated natural rubber company and Thailand's leading rubber glove manufacturer, recently announced the 2024 Sri Trang Town Hall. Held under the concept of "One Sri Trang: One Direction, One Culture, One Company," the event aimed to unify the Sri Trang Group and outline business policies and directions for employees. The event featured key executives from the Sri Trang Group, including Dr. Viyavood Sincharoenkul, Chairman of Sri Trang Group; Ms. Jarinya Jirojkul, CEO of Sri Trang Gloves; Mr. Vitchaphol Sincharoenkul, Executive Director of Sri Trang Group; and Mr. Vitanath Sincharoenkul, Chief People Development and Transformation Officer of Sri Trang Group, among others, including myself. The policy and direction announcement took place at the Laguna Grand Hotel & Spa in Songkhla Province, with global executives attending and a live broadcast to offices and factories in Thailand and abroad.

Sri Trang Group has announced strategic vision, business policies, and expansion plans aimed at driving growth and revolutionizing the rubber industry across the entire supply chain—from upstream to downstream operations. By integrating AI and digital technologies, the group is preparing for technological advancements and enhancing operational efficiency, making processes faster and more modern. The group places significant emphasis on enhancing employee capabilities through continuous training programs designed to upskill and reskill the workforce. This approach ensures that employees keep pace with technological changes and improve their work efficiency. Additionally, fostering strong relationships with employees is a priority, as it is key to organizational development and modernization of Thailand’s rubber industry, catering to the needs of the younger generation. These initiatives are set to sustain Sri Trang Group's position as a global leader in the rubber industry, driving sustainable growth and maintaining its competitive edge in the market.

In addition, Sri Trang Group has conveyed its vision of being an organization driven by commitment and dedication to unlocking every possibility, encapsulated in the motto "Passionately, we drive possibilities." The group has also emphasized its core values, which include Specialist (expertise in the business), Teamwork (unity), and Accountability (integrity and responsibility). These values are intended to guide employees in their daily practices, fostering a unified effort to achieve the organization’s goals and drive it towards collective success.