Sri Trang Group Launches 'SRI TRANG AI DIRECTION 2025' to Drive Organizational Advancement Through AI and Digital Tools
Mr. Veerasith Sinchareonkul (second from left), Chief Executive Officer of Sri Trang Group, presided over the launch of “SRI TRANG AI DIRECTION 2025”, and announce outlined the company’s policies and strategies for leveraging AI and digital tools to enhance operational efficiency. The initiative includes utilizing AI for data analysis to assess rubber production across different regions, optimizing manufacturing processes, managing energy consumption within factories, and aligning inventory management with market demand. The event also provided updates on AI-related projects and highlighted the success of AI integration within Sri Trang Group. Mr. Rattapong Laparojkit (second from right), Chief Artificial Intelligence Officer, and Mr. Arin Pruksanusak (far right), Assistant to the Chief Artificial Intelligence Officer, presented insights on the implementation of AI and digital tools to elevate business operations. They also discussed how employees can prepare to collaborate with technology to enhance the company’s global competitiveness. More than a thousand Sri Trang Group employees from both domestic and international branches attended the event via an online platform, actively engaging in discussions, submitting questions, and sharing perspectives on AI and digital transformation strategies.